The brief
After making contact through LinkedIn, Nervecentre engaged Highland to run a PR campaign and organise an event for potential customers.
As a startup company, with a revolutionary product, Nervecentre not only needed to raise awareness of its name but clearly establish its credibility in a large, competitive market.
This would involve demonstrating to key figures within NHS trusts that its ‘whole transformational’ products, including Hospital @ Night, could provide them with real-time workforce management controls that could have a genuinely transformative effect on hospital services.
The campaign
Highland ran a PR campaign which focused on the significant quality benefits that Nervecentre’s technology had made at Nottingham University Hospitals NHS Trust’s two hospitals – in addition to the £97,000 a year it delivered in savings. Simultaneously work began on organising a joint seminar to be hosted by the trust, where clinicians would present alongside Nervecentre in outlining how the Hospital @ Night emergency care system had been utilised to radically improve the speed and efficiency of patient care and patient safety.
Highland built a database of the 65 largest English hospitals, then identified the clinical directors, CIOs, safety directors, site nurse leads and others for whom the Nottingham project would be of major relevance.
