Expert insight to position your solution
Engage Highland to find your viable market, identify your opportunity, develop your value proposition, and build your winning strategy.
Research: identify your market
Our health tech specialists examine data and trends, to find your reachable target audiences and define your viable market.
Product and brand launch
From profiling target audiences, to conditioning the market and delivering a launch plan – we help make sure your product lands with impact.
Positioning: define your value
We help define and develop your value proposition. Use our deep market knowledge to ensure your solutions align with challenges.
Strategies to engage
We deep dive into your business objectives and develop engagement, comms and growth strategies that deliver.
Market opportunity scanning
Our teams pay attention to market developments for you. Access our insights, and unearth opportunities for your solutions.
Identify your market in healthcare: Helping you find the right approach
Need help at a different stage?
More services to convince your audiences and grow your business
Convince your audience
Engage stakeholders, condition the market, and shape perceptions with precision.
Messaging
Thought leadership
Brand building
PR and media campaigns
Case studies
Crisis communications
Design
Film and video
Website development
Social media
Public affairs
Webinars and roundtables
Grow your business
Fuel your pipeline, generate leads, and gain traction with services designed for growth.
Targeted events
Sales acceleration
Webinars and roundtables
Market opportunity scanning
Market research and targeting
Account based marketing
Partnership development
Client success
Highland has decades of experience delivering results that matter for health tech providers.
Success story spotlight
Highland and healthcare communications specialists X‑on Health have an established relationship dating back to 2017. Marketing director Paul Heeren provides an insight into the working relationship. Tell us a bit about X-on Health and Surgery Connect X-on Health started more
