Real success stories for health tech
Client success in action
Breakthrough results for health tech companies
Championing health tech for decades: Delivering lasting impact
From securing major NHS wins to becoming market leaders, our clients demonstrate what’s possible when innovative technology meets strategic marketing expertise.
Turning health tech innovation into market success, we help companies identify opportunities, develop value propositions that resonate, and execute growth strategies that deliver.
“Getting the communications right for the launch of myCMC was extremely important. The work we did in close collaboration with Highland allowed us to reach out with a powerful set of messages to a very large audience, and to align with viewpoints from celebrity, NHS, and senior government voices. Momentum has continued to build since the launch, helping us to support more and more patients when they need it the most.”
Professor Julia Riley
Clinical Lead, NHS Coordinate My Care
CSC EMEA has always looked for an agency that specialises in healthcare IT but they are rare and typically not capable of following a global player geographically. Highland has an intimacy and understanding of the healthcare IT market, which is difficult to find and their willingness to expand territorial views beyond the UK really made them stand out.
Highland’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.
Dr Harald Deutsch
Vice President, CSC Healthcare EMEA
I just wanted to let you know how utterly thrilled I am about the activity that has gone on leading up to and including the launch of openMAXIMS.
The website has been praised all round and where there were some minor amends required, the response to making things right on the day was exceptional.
eHealth Insider published the interview that your team arranged, and also there have been numerous retweets from the IMS MAXIMS Twitter account. I just wanted to thank you and your team for your continued support and professional contribution to our cause.
Leesa Ewing
Commercial Director, IMS MAXIMS
We wanted support to improve our engagement with staff and external partners as we found it a real challenge to make sure relevant information flows out regarding the enhancements we are making to the trust’s IT and intelligence capabilities.
Highland has provided exactly the right level of support to ensure the messages are delivered in an appropriate manner to all audiences, supporting better engagement and uptake of technologies once introduced.
James Norman
Director of IM&T, Royal Liverpool and Broadgreen University Hospitals NHS Trust
Highland sets itself apart from others by having the experience and gravitas to be taken seriously by the people we want to engage with, which is exactly what we need to support our business objectives in healthcare and the wider public sector. The team has delivered consistently throughout the campaigns, both in terms of results and quality of service. We have a very positive relationship and receive regular updates throughout the campaigns. This has given us the confidence to ask for more support from the team, which is delivering the leads and meetings that will ultimately support our growth across the healthcare and public sector market.
Steve Carvell
Head of Public Sector, CommonTime
Highland has an unrivalled knowledge of the UK healthcare market and are very well connected.
This coupled with their marketing and PR expertise meant that they were the right agency to help us raise our profile in the UK market.
We have been so pleased with the results they have delivered that we have signed up with them for another year both for our PR and social media activities in the EMEA markets.
Nicholas King
Marketing Manager, Orion Health, EMEA
We appointed Highland as we believed that their deep understanding of the healthcare market and their wide range of contacts are unrivalled. From the initial meeting, it was clear that the team understood our needs both in terms of our traditional PR and digital campaigning requirements and would be able to work alongside us to deliver our key messages to our target audiences. Since engaging fully with Highland, the team has provided the flexibility to allow us to tap into their expertise whenever we need them, giving us immediate results.
John Illingworth
Managing Director, Illingworth Research and ResearchNurses.co
Highland did a fantastic job of maximising our profile in Scotland, and delivered astounding results within a relatively short timeframe.
The impact of work done across the team showed how they can help any health technology organisation demonstrate its value to the market.
Utilising a full range of PR and marketing services to create and tell a compelling story, the team developed excellent relationships with our customers to bring the best of their work to light.
I expect this story will continue to evolve long after the campaign ends.
Donald Kennedy
Managing Director, Patientrack
I realised that in order to grow we needed to quickly build exposure for Nervecentre.
When I started looking for a marketing company with the right expertise I found that Highland left the others behind. They were the only agency that could demonstrate a real depth and breadth of knowledge of the healthcare sector, plus an extensive network of contacts.
The PR campaign they ran to raise awareness of Nervecentre was excellent, and the event they set up to engage with potential customers was an outstanding success and has generated subsequent new customers for us.
Paul Volkaerts
Founder and CEO, Nervecentre
We wanted a campaign that helped us raise our profile amongst influencers and decision makers in the healthcare IT industry, and for them to understand how we can add value to provider and research organisations.
To achieve this, we needed to work with an agency who knew the UK healthcare market inside out, had extensive experience in organising exhibition spaces, and could offer us creative ideas across both marketing and PR activities.
Our decision to exhibit at the show and invest in a promotional programme that met our needs was clearly justified by the great results achieved by Highland on and offline.
Robert Miller
Senior Vice President of Sales and Marketing, Clinithink
Working with an experienced healthcare marketing and PR agency was key to our product launch as we required a team that knew and understood the intricacies of the healthcare market. Plus considering the timescale and the schedule of work to complete the launch within a 12-week period, we were confident Highland could take on this challenge.
One of the key aspects of the campaign was to ensure clarity of our messaging and this is what Highland was able to advise us on. Niche Health is an organisation that prides itself on its reputation, credibility, and experience, so working with a partner who shares the same values was important to help ensure success.
Guy Bridgewater
Managing Director, Niche Health
Our model - find, convince and grow
Driving those shaping the future of health and care
Find your market
Use strategic insight to uncover the right opportunities.
Market opportunity scanning
Product and brand launch
Strategies
Positioning
Research
Convince your audience
Engage stakeholders, condition the market, and shape perceptions with precision.
Messaging
Thought leadership
Brand building
PR and media campaigns
Case studies
Crisis communications
Design
Film and video
Website development
Social media
Public affairs
Webinars and roundtables
Grow your business
Fuel your pipeline, generate leads, and gain traction with services designed for growth.
Targeted events
Sales acceleration
Webinars and roundtables
Market opportunity scanning
Market research and targeting
Account based marketing
Partnership development