Strategies to propel your message and engage
Engage Highland to convince your stakeholders, condition the market, build confidence, and shape perceptions.
Messaging that resonates
Launching a product or expanding your market? We shape messages to help your team engage customers and prospects in meaningful ways.
Thought leadership
Making you part of the conversation. We help you project ideas that align with drivers, prepare the market for your innovation, and get you noticed.
Brand building
We build brands that people trust. From visual recognition and brand toolkits, through to projecting your story – we shape your brand voice.
PR and media campaigns
Publicity to amplify your voice. Leverage Highland’s media connections and expertise to place you and your customers in the headlines.
Case studies that convince
Turning your customers into exemplars. Building evidence of your impact.
Crisis communications
Building strategies for preparedness. Supporting your comms in a crisis.
Design to energise your brand
Presentation is key. Our design team delivers consistency in how your brand is reflected, illustrating your message for optimal impact.
Film and video to inspire
Boost your brand with visual storytelling. From customer success to human impact, our creatives deliver content that captures attention and convinces.
Website development
We build and enhance your digital home in ways that encourage engagement. User centric in design, business objective-matching in results.
Social media to engage
From digital assets that tell a story, to daily engagement with your customers and prospects, we can enhance your reach through social media.
Advertising
From creative concepts to performance evaluation, we build effective online and offline campaigns that engage healthcare audiences.
Public affairs
We reach those at the heart of policy, helping to give you a voice in the big changes that shape the direction of health and care.
Webinars and roundtables
Align your company and solutions with key drivers and influencers through focussed webinars attended exclusively by the people you need to reach.
Events management
We make the most of your presence. Securing speaking slots, stand management, logistics, write-ups – we take care of everything.
Effective health tech communications: helping you find the right approach
Need help at a different stage?
More services to find your opportunity and grow your business in health tech
Find your market
Use strategic insight to uncover the right opportunities.
Market opportunity scanning
Product and brand launch
Strategies
Positioning
Research
Grow your business
Fuel your pipeline, generate leads, and gain traction with services designed for growth.
Targeted events
Sales acceleration
Webinars and roundtables
Market opportunity scanning
Market research and targeting
Account based marketing
Partnership development
Client success
Highland has decades of experience delivering results that matter for health tech providers.
Success story spotlight
Sectra’s approach to marketing has been less about selling, and more about promoting ideas. Jane Rendall, Chris Scarisbrick and Caroline Marjason explain how driving change through discussion and debate, with the support of Highland as a long-term partner, has made
