Highland Marketing is now Highland
We are evolving to better serve the health tech companies who trust us with their growth.
We are Highland. Same trusted team, same values, same deep expertise in health tech. We are no longer Highland Marketing, we have grown to become Highland.
Why the change? Because what you need from us has evolved beyond traditional marketing. You need a strategic partner who can help you find your market, convince your stakeholders, and grow your business in healthcare’s complex landscape.
What this means for you
Same trusted relationships you've built with our team
Same sector expertise People who live and breathe health
Expanded strategic capabilities beyond traditional campaigns
Integrated approach from market positioning to growth execution
We don’t just deliver campaigns. We partner with you to solve the fundamental challenges of selling and scaling health tech: breaking into risk-averse markets, communicating complex innovation, and achieving sustainable growth.
From our CEO
Our CEO reflects on the journey from Highland Marketing to Highland, and why health tech companies need strategic growth partners, not just a marketing agency.
Why Highland?
Highland is a health tech growth partner. Originally known as Highland Marketing – an integrated marketing and communications agency focused on health tech – the company has evolved. Now under the shorter name Highland, we support health tech companies beyond traditional marketing: helping them find market opportunity, convince and engage target audiences, and importantly scale growth.
Why did Highland change its name or identity?
The updated identity reflects more than just a name change. It signals a deeper shift in how we serve clients. As health tech has matured, so have the needs of companies in the sector in order to accelerate success. More than marketing, they need strategic growth support. The new identity aligns with our role in helping clients find, convince, and grow in the health tech space.
What services does Highland provide now?
Highland offers services across three core pillars. This isn’t a shopping list, but a strength of offerings we can draw on to help health tech companies meet their business objectives.
FIND: Engage Highland to find your viable market, identify your opportunity, develop your value proposition, and build your winning strategy. Find your market in health tech: Identify your opportunity
CONVINCE: Strategies to propel your message and engage. Engage Highland to convince your stakeholders, condition the market, build confidence, and shape perceptions. Convince your audience in healthcare: We get you noticed
GROW: Engage Highland to fuel your pipeline, generate leads, and gain traction with new customers and prospects with services designed for growth. Grow your market in health tech: approaches that work
How is Highland different from a traditional marketing agency?
Selling, scaling, and marketing technology in health and care can be challenging. We help innovators succeed in a complex, changing market.
Highland is your strategic growth partner.
While we still do marketing and communications, but we go further:
- We focus on business objectives and adoption, not just brand visibility.
- We work at the intersection of strategy, policy, and commercial execution (not just creative).
- Our identity is built around being a growth partner — helping clients navigate the complexity of health systems, regulatory landscapes, and procurement processes.
- We invest time in listening and evolving, so our services shift as client needs change.
Who do you work with (what types of clients)?
We work primarily with health tech and med tech companies — whether startups, scale-ups, or more established players. Our clients typically develop technologies or digital solutions for health and care settings, and need help with market entry, messaging, stakeholder engagement, policy influence, and scaling adoption.
Why now? What’s driving demand for growth support in health tech?
Several forces are converging:
- National and sector-level strategies (eg NHS long-term plans, life sciences policy) are emphasising digital adoption in health and care.
- Innovation (especially in AI, data, remote care) is accelerating, creating opportunities — but also complexity.
- Health tech companies often struggle to translate technical promise into real-world adoption. Gaining traction and getting directly in-front of decision makers needs a new type of partner.
- As policy, regulation, procurement, and health systems evolve, companies need a partner who understands the terrain, not just marketing.
What outcomes has Highland delivered?
Over nearly 25 years, under the Highland Marketing name, the company has launched and championed many health tech brands that later:
- Won major contracts
- Influenced health policy
- Became market leaders
- Achieved significant adoption in health systems
Our rebrand and expanded remit aim to deliver stronger, more measurable growth outcomes for clients in the next era.
Where can I learn more or see case studies?
You can find full details of our services, approach, and how we support growth in health tech here: Real success stories for health tech.
What’s the first step if a company wants to work with Highland?
Typically, we’d start with a discovery conversation:
- We learn about your technology, ambition, challenges, and market context.
- We map potential opportunities, gaps, and strategies.
- We propose a tailored plan (or engagement) aligned with your business goals.
Beyond traditional PR & marketing:
Driving those shaping the future of health and care
We build market growth strategies to achieve your objectives. Then we execute to help you find opportunity, convince decision-makers, and grow in ways that last.
Our model - find, convince and grow
Find your market
Use strategic insight to uncover the right opportunities.
Market opportunity scanning
Product and brand launch
Strategies
Positioning
Research
Convince your audience
Engage stakeholders, condition the market, and shape perceptions with precision.
Messaging
Thought leadership
Brand building
PR and media campaigns
Case studies
Crisis communications
Design
Film and video
Website development
Social media
Public affairs
Webinars and roundtables
Grow your business
Fuel your pipeline, generate leads, and gain traction with services designed for growth.
Targeted events
Sales acceleration
Webinars and roundtables
Market opportunity scanning
Market research and targeting
Account based marketing
Partnership development
Delivering for health tech
Impact at every stage, for every stage
Global players, market entrants, and digital health scale-ups: some of the many organisations that trust us to drive forward their business objectives.
Highland has decades of delivering results that matter for the organisations rethinking how health and care works:
