Specialist health tech agency and independent health tech consultancy to launch new, end to end advisory, market analysis, competitive intelligence, marketing, PR, research, and public affairs services offer at Digital Health Rewired
An alliance between Highland Marketing and Experiential HealthTech will be announced at this year’s Digital Health Rewired, with both companies exhibiting from stand B14.
Highland Marketing is a full-service marketing, content and PR agency, specialising in health technology, while Experiential HealthTech is an independent consultancy providing strategic analysis and advice to companies operating in health and the wider healthcare ecosystem.
The alliance will enable the two companies to offer an end to end consultancy practice and a broad range of marketing services to international and UK companies that either want to enter this dynamic market or review their portfolio and partnership base to remain relevant at a time of rapid political and technological change.
Mark Venables, chief executive of Highland Marketing, said: “The alliance between Highland Marketing and Experiential HealthTech will enable health tech companies to access market insight and to use it to develop innovative marketing strategies in the most efficient and effective way possible.
“It will help companies to align their products and services to genuine customer needs, and hone this into tailored marketing activity with proven impact. As such, this new alliance will give health tech vendors and new market entrants the best chance possible of successful market entry, strategic brand refresh, sales and service development and, ultimately, business growth.
“We look forward to meeting companies interested in this unique opportunity on the second day of Digital Health Rewired at Olympia London on 26 March.”
The alliance will provide mutual benefit to Highland Marketing and Experiential HealthTech by enabling the two companies to advise clients of each other’s services.
It will also complement other relationships that Highland Marketing has established, such as the partnership with clinician-as-a-service provider AbedGraham.
Andrena Logue, the strategic advisor and healthcare technology analyst behind Experiential HealthTech, said: “Our synergies mean we have the opportunity to create a unique, integrated advisory and marketing offer.
“Through the alliance, we will have the capacity to provide strategic and tactical advice to international and indigenous companies of all sizes that want either to work within the healthcare ecosystem, or to reposition themselves to meet the rapidly changing needs of a more assertive NHS, as it looks to deliver value-based care at-scale.
“There will be significant opportunities for tech companies as the NHS continues to reconfigure in response to the demand and financial pressures it is facing. However, whether vendors are offering innovation from within hardware, clinical solutions and services, cloud computing, augmented intelligence, Internet of Things, unified communications and collaboration, or security, such opportunity will only be realised if grounded in pragmatism.
“The alliance between Highland Marketing and Experiential HealthTech will support companies that want to make their mark in this exciting and evolving space.”
