Highland insight

Nicola Haywood-Alexander on health IT leadership

Highland Marketing welcomes Nicola Haywood-Alexander to its advisory board

Insights from Andrew Griffiths on NHS digital professionalism

Highland Marketing, working during Covid-19

Highland Marketing is sponsoring the café area at Digital Health Rewired

Tom Russell on NHS tech adoption strategies

Highland Marketing renews its support for the Health Tech Awards

Highland Marketing achieves exceptional Net Promoter Score

Rizwan Malik on NHS tech adoption

Dr Graham Evans on NHS digital transformation

Highland Marketing takes to the G Cloud

Colin Brown on NHS digital innovation and patient care

Baroness Blackwood on NHS tech transformation

Highland Marketing supports Health Tech Awards 2019

Highland Marketing supports the Silicon Cup Regatta

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Beyond traditional PR & marketing:

Driving those shaping the future of health and care

We build market growth strategies to achieve your objectives. Then we execute to help you find opportunity, convince decision-makers, and grow in ways that last.

Our model - find, convince and grow

Find your market

Use strategic insight to uncover the right opportunities.

Market opportunity scanning

Product and brand launch

Strategies

Positioning

Research

Convince your audience

Engage stakeholders, condition the market, and shape perceptions with precision.

Messaging

Thought leadership

Brand building

PR and media campaigns

Case studies

Crisis communications

Design

Film and video

Website development

Social media

Public affairs

Webinars and roundtables

Grow your business

Fuel your pipeline, generate leads, and gain traction with services designed for growth.

Targeted events

Sales acceleration

Webinars and roundtables

Market opportunity scanning

Market research and targeting

Account based marketing

Partnership development

Let's build your success together

Highland’s specialists are ready to help you move through the complex health and care system. From market entry to scaling strategies, we combine sector expertise with creative solutions.

Want the complete playbook?

Download our full breakdown to discover all twelve critical changes in the Medium Term Planning Framework, including specific NHS organisational changes, investment conditions, and protected service areas.

You’ll understand exactly how productivity metrics will be measured, which vendors are best positioned to win, and the timeline changes that affect your planning.

MTPF

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