Highland insight

Mark England on NHS digital change

Andrew Griffiths on advancing NHS informatics

Dr Neil Paul on how technology could transform primary care challenges

Alexander Rushton on digital health innovation

Andy Kinnear on improving NHS digital standards

UK Health Show forms partnership with Highland Marketing for second year running

Stephen Lieber on global health IT insights

Confed17: NHS Conference insights and brexit impact

Mike Fisher on digital health leadership

Dr Simon Irving on digital healthcare evolution

Eight highlights from e-Health Week 2017

e-Health Week 2017

AbedGraham and Highland Marketing partner to boost clinical engagement and accelerate health IT adoption

‘Politicians must invest in eHealth to realise Scotland’s NHS ambitions’ – Robin Wright

GP CCIO Masood Nazir – at the frontline of digital health

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Beyond traditional PR & marketing:

Driving those shaping the future of health and care

We build market growth strategies to achieve your objectives. Then we execute to help you find opportunity, convince decision-makers, and grow in ways that last.

Our model - find, convince and grow

Find your market

Use strategic insight to uncover the right opportunities.

Market opportunity scanning

Product and brand launch

Strategies

Positioning

Research

Convince your audience

Engage stakeholders, condition the market, and shape perceptions with precision.

Messaging

Thought leadership

Brand building

PR and media campaigns

Case studies

Crisis communications

Design

Film and video

Website development

Social media

Public affairs

Webinars and roundtables

Grow your business

Fuel your pipeline, generate leads, and gain traction with services designed for growth.

Targeted events

Sales acceleration

Webinars and roundtables

Market opportunity scanning

Market research and targeting

Account based marketing

Partnership development

Let's build your success together

Highland’s specialists are ready to help you move through the complex health and care system. From market entry to scaling strategies, we combine sector expertise with creative solutions.

Want the complete playbook?

Download our full breakdown to discover all twelve critical changes in the Medium Term Planning Framework, including specific NHS organisational changes, investment conditions, and protected service areas.

You’ll understand exactly how productivity metrics will be measured, which vendors are best positioned to win, and the timeline changes that affect your planning.

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