Highland insight

EHI Live 2016

‘Outcomes’: the most misused term in the NHS?

UK Health Show brings it all together for future NHS

UK Health Show 2016 partners with Highland Marketing

‘Scotland’s NHS can’t be insular – we must reach out’ 

Can healthcare events save the day?

The last developed country to get a digital health record

UK eHealth Week 2016: no big bangs but lots of behaviour

Reasons to be cheerful: Andy Kinnear on UK digital health

Could Scottish SMEs conquer the digital health world?

James Norman: NHS suffers from ‘shocking’ attitude to IT leadership

Integrated care needs investment in IT skills: an interview with Natalie Bateman

Nursing CCIO Ian Bailey on user-led health technology

Ideas, innovation and technology – answers for NHS change

From patients to care.data, NHS Expo uncovered

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Beyond traditional PR & marketing:

Driving those shaping the future of health and care

We build market growth strategies to achieve your objectives. Then we execute to help you find opportunity, convince decision-makers, and grow in ways that last.

Our model - find, convince and grow

Find your market

Use strategic insight to uncover the right opportunities.

Market opportunity scanning

Product and brand launch

Strategies

Positioning

Research

Convince your audience

Engage stakeholders, condition the market, and shape perceptions with precision.

Messaging

Thought leadership

Brand building

PR and media campaigns

Case studies

Crisis communications

Design

Film and video

Website development

Social media

Public affairs

Webinars and roundtables

Grow your business

Fuel your pipeline, generate leads, and gain traction with services designed for growth.

Targeted events

Sales acceleration

Webinars and roundtables

Market opportunity scanning

Market research and targeting

Account based marketing

Partnership development

Let's build your success together

Highland’s specialists are ready to help you move through the complex health and care system. From market entry to scaling strategies, we combine sector expertise with creative solutions.

Want the complete playbook?

Download our full breakdown to discover all twelve critical changes in the Medium Term Planning Framework, including specific NHS organisational changes, investment conditions, and protected service areas.

You’ll understand exactly how productivity metrics will be measured, which vendors are best positioned to win, and the timeline changes that affect your planning.

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