Highland insight

Medium Term Planning Framework: What health tech companies need to know

Health tech growth for 2026: Can your marketing keep up to deliver results?

HETT Show 2025 – Restless For Change

Health tech’s lost summer

Highland to help companies seize ‘new era’ in health tech growth

Marketing alone isn’t enough for health tech growth:Why Highland is driving a new approach in 2025

Great plan: now we need to get real about digital delivery

The 10 Year Health Plan: as a digital supplier, are you Fit for the Future?

Fit for the Future: key points and digital in the 10 Year Health Plan

The spending review and the emerging NHS operating model: what’s happening, and what does it mean for health tech?

Dr Jason Broch joins the Highland advisory board

AXREM and BHTA name Highland as ‘Future of MedTech’ headline sponsor

AI in healthcare: how do we get from hype to reality, safely and effectively?

Sam Neville joins the Highland advisory board 

Health tech marketing: Crafting a successful brand strategy

More content

Beyond traditional PR & marketing:

Driving those shaping the future of health and care

We build market growth strategies to achieve your objectives. Then we execute to help you find opportunity, convince decision-makers, and grow in ways that last.

Our model - find, convince and grow

Find your market

Use strategic insight to uncover the right opportunities.

Market opportunity scanning

Product and brand launch

Strategies

Positioning

Research

Convince your audience

Engage stakeholders, condition the market, and shape perceptions with precision.

Messaging

Thought leadership

Brand building

PR and media campaigns

Case studies

Crisis communications

Design

Film and video

Website development

Social media

Public affairs

Webinars and roundtables

Grow your business

Fuel your pipeline, generate leads, and gain traction with services designed for growth.

Targeted events

Sales acceleration

Webinars and roundtables

Market opportunity scanning

Market research and targeting

Account based marketing

Partnership development

Let's build your success together

Highland’s specialists are ready to help you move through the complex health and care system. From market entry to scaling strategies, we combine sector expertise with creative solutions.

Want the complete playbook?

Download our full breakdown to discover all twelve critical changes in the Medium Term Planning Framework, including specific NHS organisational changes, investment conditions, and protected service areas.

You’ll understand exactly how productivity metrics will be measured, which vendors are best positioned to win, and the timeline changes that affect your planning.

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